When scrolling through the marketplace you may come across some products that have the words 'Private Price' instead of a numerical price. It means that the producer has set their prices to only display for approved buyers. To become an approved buyer, users must complete the Order Profile (check out this FAQ to learn about the Order Profile). Once submitted the Buyer Activation Team will confirm that the applicant is a legitimate wholesale buyer business. When the account is approved the prices will display.
